Category Archives: Mobile Website

A Complete Mobile Marketing Solution

Having a mobile marketing campaign in place is something every business owner should have. The growing number of mobile users world-wide provides an almost endless supply of potential prospects and new leads.

There are some main types of mobile marketing campaigns – SMS Marketing, Mobile Websites, QR Codes as well as Mobile Wallet Loyalty marketing. Each of these can be used independently but work well as part of an integrated campaign.

SMS MarketingSMS Marketing

SMS marketing has proven its longevity and is still a top tool for mobile marketers, and will be many years to come. You can use SMS marketing to send out mass messages about promotions, new products or business updates as well as schedule appointment reminder messages and send birthday greetings to your top clients. This can also be used as a fun way to interact with your audience via text-to-screen features.

 

Mobile Wallet LoyaltyMobile Wallet Loyalty

In any highly competitive business, it’s important to give your existing customers incentive to continue using your product or services. Mobile Wallet Loyalty programs allow the business owner to provide coupons, discounts, news updates, stored valued cards or even digital business cards to the consumer directly to the lock-screen of their smartphone. Looking to reach consumers and entice them to visit your establishment? Couple the mobile wallet with proximity-based solutions and when a customer walks past the specific location, they are instantly sent a message that is relevant and engaging.

QR Codes

These square codes and small programmable chips provide a seamless link between traditional and mobile advertising. QR Codes are often printed on flyers, newspaper and magazine ads, business cards, posters etc. This gives your traditional media a techy and interactive feel. QR codes can also be posted on social media or included in emails to encourage more people to scan them. When QR Codes are scanned the user will be directed to specific content or encouraged to download a virtual business card or coupon.

Mobile WebsitesMobile Websites

Often dubbed as the epicenter of any mobile marketing campaign, mobile websites allow the mobile focused consumer to stumble upon your business. Consumers are continually bombarded with promotions, deals, and marketing messages. That’s why it’s important for potential prospects have an exceptional user experience. A mobile website will have improved functionality, usability and quick loading times and mobile websites are optimized for viewing on the mobile platform.

Features like tap-to-call, social media, mobile payments/stores, tap-to-map, text boxes, image boxes and a lot more are available features for mobile websites. It’s important to note that mobile websites are also considered as mobile web apps and can compete with any native app in terms of functionality, availability and price.

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Restaurateur – Restaurant Owner

Are You A Restaurateur?

Or just a person that owns a restaurant.

A restaurateur is a person who opens and runs restaurants professionally.

Although over time the term has come to describe any person who owns a restaurant, traditionally it refers to a highly skilled professional who is proficient in all aspects of the restaurant business.

You know your business! You also know you can’t do everything yourself. You rely on your well trained staff to do many of the right things that makes your business a success.

That should be enough! Right?

Unfortunately, many restaurateurs find it takes all their time operating a successful restaurant. They know they need to continually get new clientèle and work to keep the clientèle they have.

Do you know how to market your restaurant effectively & cost efficiently? Get new customers in the door while keeping your current ones coming back. That can be a business on its own!

We provide the answer!

Start with a simple Coupon or Loyalty system. For $25.00/month we will provide you with a “wallet” Coupon or Loyalty Program.
You offer it to your new or existing clientèle by signs and/or table tents at your establishment. Put a link on your social media accounts (Facebook, Twitter, Instagram, Google+, LinkedIn, Pinterest, etc.). Put it in your print ads. Tell them about it!
The Coupon or Loyalty program resides on their cellphone.
As long as they have the coupon or Loyalty Program or even your “wallet” Business Card, you are able to keep in touch with them via inexpensive messages to that electronic wallet pass.
A Business Card in their wallet is there forever or until they delete it from their wallet. (What did you do to justify that?)
A Coupon can simply be scanned and redeemed via a cellphone or tablet.
A Loyalty Card can be scanned for a check in, to receive points or redeemed.

We can do more!

Develop an affordable marketing program for your social media accounts.
Text Message Marketing (SMS) – By far the most effective marketing system to reach your customers.
Develop a Mobile App for your business.
Develop a mobile friendly website (if you don’t have one yet – This Is A Must).
WiFi Marketing – Free Wi-Fi is a great way to get people in the door, but with our Social Powered solution, those customers will become your fans.

Is Your Website Secure?

What Google’s Symantec smackdown means for your business

SSL- Turned Upside-Down

Norton, Thawte, GeoTrust, and RapidSSL all use Symantec’s root certificate, which means their SSLs will be no good relatively soon.

What this means for your business

If you have an SSL certificate issued by any of these brands, your site will no longer be considered secure in Chrome or Firefox starting in April of 2018.

 

You will lose business!

Read more at: TrustedSite  https://blog.trustedsite.com/2017/08/10/googles-symantec-smackdown-means-business

Our clientele is important to us. We build safe & secure, mobile friendly websites for our clients. Contact us today!

What Do Google’s New SSL Changes Mean For Your Website

On January 31st, any website page that has a credit card entry field or a form that doesn’t have a valid SSL certificate will also change. Here is a side-by-side comparison of two pages without an SSL cert:

not secure

(Source)

Again, that’s quite a psychological leap for your customers. A little “i” inside a circle is a lot less ominous than the words “Not secure”.

And that’s nothing compared to what’s coming:

(Source)

At the very least, you need to make sure that any website page of yours that has a credit card field or form also carries an SSL cert. January 31st is rapidly approaching and we strongly encourage you to avoid the association of being “Not secure” in Google’s eyes.

The better move, however, would be to cover all your domains, all your pages—every single inch of your online business—with an SSL certificate.

What’s more, you’d be surprised at how affordable high-quality SSL certificates can be, even if you’re getting them for an entire domain, or multiple domains. McAfee SECURE SSL certificates, for example, start at just $69 per year.

Google’s changes are coming, and since over 50% of the world’s internet population uses Chrome as their primary browser, this move is in your best interest.

Source: TrustedSite.com

4 Mobile Website Tips

New and advanced technologies are paving the way in terms of businesses and commerce growth.  New and improved digital platforms are being created every day to help businesses reach out to their target market and generate more sales.

If you think digital technologies have advanced at lightning speeds over the past decade, wait until you see what’s in store over the coming months and years. Recent research shows that digital media and technology is expected to grow at even faster rates in the next few years.

One of the main forms of digital growth being seen today is mobile device usage. Everyone uses their mobile phones every single day – several times per day.  But mobile phones are no longer just for making phone calls. In fact, people are spending more time surfing the web via their mobile devices today than ever before.

While on the go, people tend to look for local business information right from their mobile devices. This means they are looking at mobile websites. Unfortunately, most businesses do not have a mobile-friendly website yet. In fact, many of them are not even aware that their websites are almost impossible to view on most mobile devices.

Here are a few tips to help you think about how to start mobilizing your web presence:

  1. Check for Mobile Plug-ins

 

  • If your website is a Content Management System like WordPress, check out some of the mobile plug-ins that may be available to mobilize your website. Plug-ins have to be configured correctly in order to work so use caution if you are doing it yourself.

 

  1. Create a Separate Mobile Version of Your Website

 

  • If you have an HTML website, it’s best to have a mobile version of your website built. This way, whenever someone tries to go to your website from a mobile device, they will be directed to the mobile version instead of your main website. This will allow them to have a pleasant experience and find exactly what they need without a bunch of hassle.

 

  1. Don’t Use Flash on Your Mobile Website

 

  • As much as possible, avoid using flash application on your mobile website as it isn’t supported by most mobile settings. In addition, flash makes your website take forever to load, which makes the viewer leave the site out of frustration. So if you want to attract visitors to your website, don’t do flash.

 

 

  1. Only Include Important on Your Mobile Website

 

  • Since mobile phone screens are relatively smaller compared to a computer, you can only put so much information on a mobile website. Therefore, think about what your potential customers would be looking for when they visit your website on their mobile devices. Most people who are “on-the-go” are usually looking for a phone number, hours of operation, or an directions to your establishment. So make sure information such as this is readily available on your mobile website.