“More and more, mobile usage is surpassing desktop usage as the way most people surf the web, shop online, use social media and do other online tasks. And the data seems to show that trend will only continue, as more and more people around the globe primarily use mobile devices to get online.
People are already using mobile devices more than desktop computers to access the web, and the data shows that’s unlikely to change. In the future, mobile users are likely to continue to become more prevalent than desktop users. Could there come a day when desktop computers and laptops are obsolete because of mobile devices? Only time will tell, but the data makes it seem like a possibility.”
Having a mobile marketing campaign in place is something every business owner should have. The growing number of mobile users world-wide provides an almost endless supply of potential prospects and new leads.
There are some main types of mobile marketing campaigns – SMS Marketing, Mobile Websites, QR Codes as well as Mobile Wallet Loyalty marketing. Each of these can be used independently but work well as part of an integrated campaign.
SMS marketing has proven its longevity and is still a top tool for mobile marketers, and will be many years to come. You can use SMS marketing to send out mass messages about promotions, new products or business updates as well as schedule appointment reminder messages and send birthday greetings to your top clients. This can also be used as a fun way to interact with your audience via text-to-screen features.
Mobile Wallet Loyalty
In any highly competitive business, it’s important to give your existing customers incentive to continue using your product or services. Mobile Wallet Loyalty programs allow the business owner to provide coupons, discounts, news updates, stored valued cards or even digital business cards to the consumer directly to the lock-screen of their smartphone. Looking to reach consumers and entice them to visit your establishment? Couple the mobile wallet with proximity-based solutions and when a customer walks past the specific location, they are instantly sent a message that is relevant and engaging.
These square codes and small programmable chips provide a seamless link between traditional and mobile advertising. QR Codes are often printed on flyers, newspaper and magazine ads, business cards, posters etc. This gives your traditional media a techy and interactive feel. QR codes can also be posted on social media or included in emails to encourage more people to scan them. When QR Codes are scanned the user will be directed to specific content or encouraged to download a virtual business card or coupon.
Often dubbed as the epicenter of any mobile marketing campaign, mobile websites allow the mobile focused consumer to stumble upon your business. Consumers are continually bombarded with promotions, deals, and marketing messages. That’s why it’s important for potential prospects have an exceptional user experience. A mobile website will have improved functionality, usability and quick loading times and mobile websites are optimized for viewing on the mobile platform.
Features like tap-to-call, social media, mobile payments/stores, tap-to-map, text boxes, image boxes and a lot more are available features for mobile websites. It’s important to note that mobile websites are also considered as mobile web apps and can compete with any native app in terms of functionality, availability and price.
A restaurateur is a person who opens and runs restaurants professionally.
Although over time the term has come to describe any person who owns a restaurant, traditionally it refers to a highly skilled professional who is proficient in all aspects of the restaurant business.
You know your business! You also know you can’t do everything yourself. You rely on your well trained staff to do many of the right things that makes your business a success.
That should be enough! Right?
Unfortunately, many restaurateurs find it takes all their time operating a successful restaurant. They know they need to continually get new clientèle and work to keep the clientèle they have.
Do you know how to market your restaurant effectively & cost efficiently? Get new customers in the door while keeping your current ones coming back. That can be a business on its own!
We provide the answer!
Start with a simple Coupon or Loyalty system. For $25.00/month we will provide you with a “wallet” Coupon or Loyalty Program.
You offer it to your new or existing clientèle by signs and/or table tents at your establishment. Put a link on your social media accounts (Facebook, Twitter, Instagram, Google+, LinkedIn, Pinterest, etc.). Put it in your print ads. Tell them about it! The Coupon or Loyalty program resides on their cellphone.
As long as they have the coupon or Loyalty Program or even your “wallet” Business Card, you are able to keep in touch with them via inexpensive messages to that electronic wallet pass.
A Business Card in their wallet is there forever or until they delete it from their wallet. (What did you do to justify that?)
A Coupon can simply be scanned and redeemed via a cellphone or tablet.
A Loyalty Card can be scanned for a check in, to receive points or redeemed.
We can do more!
Develop an affordable marketing program for your social media accounts.
Text Message Marketing (SMS) – By far the most effective marketing system to reach your customers.
Develop a Mobile App for your business.
Develop a mobile friendly website (if you don’t have one yet – This Is A Must).
WiFi Marketing – Free Wi-Fi is a great way to get people in the door, but with our Social Powered solution, those customers will become your fans.
On January 31st, any website page that has a credit card entry field or a form that doesn’t have a valid SSL certificate will also change. Here is a side-by-side comparison of two pages without an SSL cert:
At the very least, you need to make sure that any website page of yours that has a credit card field or form also carries an SSL cert. January 31st is rapidly approaching and we strongly encourage you to avoid the association of being “Not secure” in Google’s eyes.
The better move, however, would be to cover all your domains, all your pages—every single inch of your online business—with an SSL certificate.
What’s more, you’d be surprised at how affordable high-quality SSL certificates can be, even if you’re getting them for an entire domain, or multiple domains. McAfee SECURE SSL certificates, for example, start at just $69 per year.
Google’s changes are coming, and sinceover 50% of theworld’s internet population uses Chrome as their primary browser, this move is in your best interest.