A restaurateur is a person who opens and runs restaurants professionally.
Although over time the term has come to describe any person who owns a restaurant, traditionally it refers to a highly skilled professional who is proficient in all aspects of the restaurant business.
You know your business! You also know you can’t do everything yourself. You rely on your well trained staff to do many of the right things that makes your business a success.
That should be enough! Right?
Unfortunately, many restaurateurs find it takes all their time operating a successful restaurant. They know they need to continually get new clientèle and work to keep the clientèle they have.
Do you know how to market your restaurant effectively & cost efficiently? Get new customers in the door while keeping your current ones coming back. That can be a business on its own!
We provide the answer!
Start with a simple Coupon or Loyalty system. For $25.00/month we will provide you with a “wallet” Coupon or Loyalty Program.
You offer it to your new or existing clientèle by signs and/or table tents at your establishment. Put a link on your social media accounts (Facebook, Twitter, Instagram, Google+, LinkedIn, Pinterest, etc.). Put it in your print ads. Tell them about it! The Coupon or Loyalty program resides on their cellphone.
As long as they have the coupon or Loyalty Program or even your “wallet” Business Card, you are able to keep in touch with them via inexpensive messages to that electronic wallet pass.
A Business Card in their wallet is there forever or until they delete it from their wallet. (What did you do to justify that?)
A Coupon can simply be scanned and redeemed via a cellphone or tablet.
A Loyalty Card can be scanned for a check in, to receive points or redeemed.
We can do more!
Develop an affordable marketing program for your social media accounts.
Text Message Marketing (SMS) – By far the most effective marketing system to reach your customers.
Develop a Mobile App for your business.
Develop a mobile friendly website (if you don’t have one yet – This Is A Must).
WiFi Marketing – Free Wi-Fi is a great way to get people in the door, but with our Social Powered solution, those customers will become your fans.
The market for mobile apps is booming. In fact, the demand for apps is so high that the average mobile user engages with their downloaded (‘native’) mobile apps eight times more than they do mobile web.
Before Progressive Web Apps (PWAs) were introduced, the two best options for a mobile presence were native apps or a website optimised for mobile use. Unfortunately, neither was all encompassing.
When you need one or the other (but neither is right)
Each option had its strengths. Apps work offline, but websites update content around the clock. Apps send push notifications, but mobile web is indexed in Google. For every reason to select one medium, there was an equally compelling reason to select the other. The most interesting discrepancy, however, pertains to user engagement.
Capturing the Best of Both Worlds
PWAs are the hybrid child of native apps and mobile web, taking all the good and leaving all the bad. They look, feel and function like mobile apps, but they have the access, availability and low barrier-to-entry of websites. Google engineer Alex Russell, the man behind Progressive Web Apps, puts it plainly:
These apps aren’t packaged and deployed through stores, they’re just websites that took all the right vitamins. They keep the web’s ask-when-you-need-it permission model and add in new capabilities like being […] on your home screen, and in your notification tray. Users don’t have to make a heavyweight choice [to install] up-front and don’t implicitly sign up for something dangerous just by clicking on a link. Sites that want to send you notifications or be on your home screen have to earn that right over time as you use them more and more. They progressively become “apps”
What it’s not
To understand what a PWA is and why it is so special, you need to get rid of the categorisation that we’re all so used to dealing with. To make things easy, it might actually make more sense to describe what a PWA is not.
It’s not a native app, so it’s not bound by the same structure. You don’t need to get it from the App Store or any other marketplace. You don’t need to download and install it on your mobile device. You don’t have to update it once a month to make sure you’ve got all the current features.
Similarly, it’s not a traditional mobile website. You don’t need a constant internet connection for it to function. You don’t have to navigate the web to find it. You don’t need to sacrifice intuitive mobile controls, like swiping left or right.
Benefits for Users
Compared to native apps, PWAs are in a whole other league. The benefits that they offer users are unmatched by anything else available on the web.
1. Ability to function offline
Even though they are websites, PWAs don’t require an internet connection in order to offer users some measure of functionality. This becomes increasingly true for apps that the user engages frequently.
2. No updates required
Many native apps are redeveloped regularly. As a result, they require the newest hardware and operating systems or else they won’t function. David Merrell, of the Washington Post, says, “The reason it’s called ‘progressive’ is because the experience gets progressively better depending on what technology is available in the device.” That means that modern devices have the best experience, but even ancient mobile devices can have some functionality.
Don’t worry about dealing with app marketplaces anymore. PWAs are as freely available as any other site on the web and don’t require special accounts to get access.
5. Low data requirements
Native apps can monopolise lots of the room on your phone or tablet, forcing you to delete photos and other software or risk running out of space. PWAs use almost nothing and give you a better experience.
6. Simple navigation
You can add home screen buttons for all your favourite PWAs, saving time when you want to use them. Since PWAs are a mobile-only experience, they are also designed with mobile users in mind. That means you get traditional app navigation like swiping left or right.
PWA vs Native, Side by Side
In some regards, Progressive Web Apps and native apps are very similar, but when it comes down to convenience, there’s really no comparison. Here’s how they look side by side.