Why Use Mobile Coupons in Your Business?

In business, the one thing that most people get hooked on is a discount or “freebie.” Therefore, you should definitely be using these types of promotions in your business. Traditionally, coupons are printed in papers and attached to magazines and newspapers. But the traditional paper coupons are quite costly since it involves paper and printing materials.

On the other hand, mobile marketing coupons offer the same benefits as paper coupons, but with less overhead costs and expenses. In addition, coupons via SMS have a high rate of redemption compared to traditional coupons.

Most Americans own cellular phones and many of them, or perhaps most of them, always carry their mobile devices with them. Therefore, your SMS coupons are likely to be read by consumers just minutes after your send them out.

To understand mobile marketing coupons, refer to the name itself. It is one effective way of breaking the ice and penetrating to your target market by way of using their favorite gadget – the coupon. Your campaign will be easily received without having to scan on papers and wait for magazine issues. Unlike the traditional paper coupons, mobile coupons are not easy to lose and maintain dignity in redemption.

By far, redemption rates for SMS is higher than paper coupons because they are easier to claim as most people always have their mobile phones with them. This convenience alone is a contributing factor to the success rate of mobile coupon redemption.

Another thing is that, SMS text coupons are more convincing thus increasing the rate of your sales. As reports show, coupons sent via text appeals to more customers compared to the paper ones. Mobile coupons are more talked about and shared by many people.  If someone gets an awesome mobile coupon offer, they are quick to forward it to their friends and family members so they can get in on the deal too. Now, you have easily added even more people to your mobile list without doing any extra work.

Using mobile marketing coupons for your business is exactly the thing that you need to capitalize on your local mobile market. It is one way to let people know that your business exists in your local community. Mobile coupons are great for branding and keeping your business in the face of your target market. Not only that, but they also help you increase profits by marketing to a list that WANTS your promotions and are happy to redeem them.

Mobile coupons are the perfect way to keep your list engaged and happy to be a part of your SMS text message marketing list.

 

 

4 Mobile Website Tips

New and advanced technologies are paving the way in terms of businesses and commerce growth.  New and improved digital platforms are being created every day to help businesses reach out to their target market and generate more sales.

If you think digital technologies have advanced at lightning speeds over the past decade, wait until you see what’s in store over the coming months and years. Recent research shows that digital media and technology is expected to grow at even faster rates in the next few years.

One of the main forms of digital growth being seen today is mobile device usage. Everyone uses their mobile phones every single day – several times per day.  But mobile phones are no longer just for making phone calls. In fact, people are spending more time surfing the web via their mobile devices today than ever before.

While on the go, people tend to look for local business information right from their mobile devices. This means they are looking at mobile websites. Unfortunately, most businesses do not have a mobile-friendly website yet. In fact, many of them are not even aware that their websites are almost impossible to view on most mobile devices.

Here are a few tips to help you think about how to start mobilizing your web presence:

  1. Check for Mobile Plug-ins

 

  • If your website is a Content Management System like WordPress, check out some of the mobile plug-ins that may be available to mobilize your website. Plug-ins have to be configured correctly in order to work so use caution if you are doing it yourself.

 

  1. Create a Separate Mobile Version of Your Website

 

  • If you have an HTML website, it’s best to have a mobile version of your website built. This way, whenever someone tries to go to your website from a mobile device, they will be directed to the mobile version instead of your main website. This will allow them to have a pleasant experience and find exactly what they need without a bunch of hassle.

 

  1. Don’t Use Flash on Your Mobile Website

 

  • As much as possible, avoid using flash application on your mobile website as it isn’t supported by most mobile settings. In addition, flash makes your website take forever to load, which makes the viewer leave the site out of frustration. So if you want to attract visitors to your website, don’t do flash.

 

 

  1. Only Include Important on Your Mobile Website

 

  • Since mobile phone screens are relatively smaller compared to a computer, you can only put so much information on a mobile website. Therefore, think about what your potential customers would be looking for when they visit your website on their mobile devices. Most people who are “on-the-go” are usually looking for a phone number, hours of operation, or an directions to your establishment. So make sure information such as this is readily available on your mobile website.

The Benefits of SMS Text Message Marketing

Technology has been a life-changing experience for all of us – especially in recent years.  New inventions are created every single day that are meant to make our lives easier. As new technologies continue to develop, businesses are forced to keep up if they want to sustain in today’s tough economic conditions.

Today, the latest and by far the most widely used communication device are is the mobile phone. Just like technology, mobile communications continue to improve with more features and functionalities. Some smart phones are more equipped than desktop computers!

Due to these reasons, businesses have to start “mobilizing” if they want to really stay in front of their target market.

One of the most popular forms of mobile marketing is SMS Text Message Marketing.

SMS text message marketing allows you to communicate directly to your target market by sending a simple, quick text message. This permission-based program is perfect because your recipients have opted-in to receive your messages. It’s effective because they WANT to receive your promotions.

Another great thing about SMS text message marketing is the deliverability of the message. Almost all text messages are read within minutes of receiving them.  In fact, recent studies show that 97% of text messages are read within minutes of receiving them. So this is the perfect way to get your promotions across to your target market.

SMS text message marketing is also more time-efficient compared to traditional advertising methods.  Text messages have to be short due to character limitations, so putting together your marketing message takes just a few minutes instead of days and weeks to prepare.

SMS text message marketing is also highly trackable. You have the advantage of monitoring and finding out what happens with each message you send out.  In other words, you can track down your campaigns to evaluate many metrics such as how many people viewed your message.

Can you do that with any newspaper, TV, or radio ad? Nope.

SMS text message marketing is also a great way to retain your customers at a very low cost. It’s the  perfect recipe for customer retention because you can reach out to them very easily. These are customers who have already spent money with you, so chances are, they will come back to spend more and more money with you as long as you keep in touch with them.

Business owners have many different marketing strategies available to them today. However, not all of them are as effective and profitable as a SMS text message marketing campaign. As long as everything is set-up well and you are taking good care of your list, your business can bring in a lot more money with the use of this amazingly effective technology.

 

 

 

 

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3 Benefits of Using QR Codes in Your Business

Big companies today are using the power of QR Codes as part of their marketing strategy. Quick response codes (QR codes) were first utilized in Japan used in tracking down parts of their automobile during manufacturing. Today, the QR codes are gaining popularity all over the world.

QR codes are patterned codes in arranged in squares generally with a white background. QR codes are embedded with data and information that can be immediately exposed with just one click of a mobile phone.  Businesses can use QR codes to promote coupons, special offers, and discounts. They can also use them to build a mobile list of subscribers. They can also be used to direct people to your website, online video, or Facebook Fan page. The possibilities are unlimited.

Although, QR codes are very becoming more popular today, there are still some businesses that are not aware of the powerful benefits of using QR codes. Since they don’t know about the benefits, they’re missing out on all of the potential business that this cutting-edge technology can produce.

Here are other benefits you can get from QR codes:

  1. No Reprints

  • QR codes do not require re – printing of your advertisements and promotions thus reducing your printing expenses. People can simply click on the QR codes provided to view information they need about the product. They can click the code anytime they want to retrieve the information.

 

  1. Build Customer Excitement

  • Providing QR codes in your products increases excitement because people are curious about what information is hiding behind your QR code. Now, they can instantly retrieve the information embedded in your QR codes. Clicking those codes facilitates feeling of thrill and instant gratification, which is great for business.

 

  1. Prompt Response

  • From the name itself “quick”, your clients do not have to wait long for additional information about the product. No longer do they have to wait until they get home to look at your website to get the information they want. QR codes facilitate immediate access to information about your business, products, and services.

 

Relevant facts acquired from QR codes facilitate convenience for the end-user when it comes to getting more information about your business or offer. You can also use QR codes to conduct surveys and customer feedback about your product or service.

Although they are still considered “new” technology, QR codes are quickly gaining popularity across the world when it comes to promoting, branding, and marketing businesses.