Continue to encourage Facebook engagement
Regardless of whatever the news feed changes bring, you do not want to give up on a community you built. Continue to post and engage your active Facebook fans. Let them be your bridge to their networks.
Another idea is to warn your followers of the changes and ask them to click the “see posts first in news feed” on your page, especially if they worry about missing something from you.
Focus on building your email subscribers
Every digital marketer knows that the most effective strategy is in email. An opted-in customer is a valuable customer. Email lets you reach your audience directly in their inboxes.
Remain active on other social media channels
Facebook is not the end-all, be-all of social. A smart social media strategy looks at the full picture and decides which communities are right for its business.
Are you a news organization pushing out lots of timely content? Invest in Twitter. Are you a cooking blog that posts scores of pictures? Get on Pinterest.
Don’t forget about SEO
It’s easy to get caught up in social and forget about its less sexy counterpart, SEO. But search is still one of the most important discoverability tools on the web.
If you’re not paying attention to keywords, SERPs (search engine page results), and all the other key aspects of a good search strategy, you are missing out on a huge opportunity.
Pay attention to other trends and plan for them
Things move fast on the web and it’s in a marketer’s best interest to stay ahead of the curve. Be sure you plug into what is new and changing in your industry and are ready to make moves accordingly.