Social Media Marketing Archives - Alberta Mobile Marketing

Are You A Restaurateur?

Or just a person that owns a restaurant.

A restaurateur is a person who opens and runs restaurants professionally.

Although over time the term has come to describe any person who owns a restaurant, traditionally it refers to a highly skilled professional who is proficient in all aspects of the restaurant business.

You know your business! You also know you can’t do everything yourself. You rely on your well trained staff to do many of the right things that makes your business a success.

That should be enough! Right?

Unfortunately, many restaurateurs find it takes all their time operating a successful restaurant. They know they need to continually get new clientèle and work to keep the clientèle they have.

Do you know how to market your restaurant effectively & cost efficiently? Get new customers in the door while keeping your current ones coming back. That can be a business on its own!

We provide the answer!

Start with a simple Coupon or Loyalty system. For $25.00/month we will provide you with a “wallet” Coupon or Loyalty Program.
You offer it to your new or existing clientèle by signs and/or table tents at your establishment. Put a link on your social media accounts (Facebook, Twitter, Instagram, Google+, LinkedIn, Pinterest, etc.). Put it in your print ads. Tell them about it!
The Coupon or Loyalty program resides on their cellphone.
As long as they have the coupon or Loyalty Program or even your “wallet” Business Card, you are able to keep in touch with them via inexpensive messages to that electronic wallet pass.
A Business Card in their wallet is there forever or until they delete it from their wallet. (What did you do to justify that?)
A Coupon can simply be scanned and redeemed via a cellphone or tablet.
A Loyalty Card can be scanned for a check in, to receive points or redeemed.

We can do more!

Develop an affordable marketing program for your social media accounts.
Text Message Marketing (SMS) – By far the most effective marketing system to reach your customers.
Develop a Mobile App for your business.
Develop a mobile friendly website (if you don’t have one yet – This Is A Must).
WiFi Marketing – Free Wi-Fi is a great way to get people in the door, but with our Social Powered solution, those customers will become your fans.

Continue to encourage Facebook engagement

Regardless of whatever the news feed changes bring, you do not want to give up on a community you built. Continue to post and engage your active Facebook fans. Let them be your bridge to their networks.
Another idea is to warn your followers of the changes and ask them to click the “see posts first in news feed” on your page, especially if they worry about missing something from you.

Focus on building your email subscribers

Every digital marketer knows that the most effective strategy is in email. An opted-in customer is a valuable customer. Email lets you reach your audience directly in their inboxes.

Remain active on other social media channels

Facebook is not the end-all, be-all of social. A smart social media strategy looks at the full picture and decides which communities are right for its business.
Are you a news organization pushing out lots of timely content? Invest in Twitter. Are you a cooking blog that posts scores of pictures? Get on Pinterest.

Don’t forget about SEO

It’s easy to get caught up in social and forget about its less sexy counterpart, SEO. But search is still one of the most important discoverability tools on the web.
If you’re not paying attention to keywords, SERPs (search engine page results), and all the other key aspects of a good search strategy, you are missing out on a huge opportunity.

Pay attention to other trends and plan for them

Things move fast on the web and it’s in a marketer’s best interest to stay ahead of the curve. Be sure you plug into what is new and changing in your industry and are ready to make moves accordingly.

Category : Social Media Marketing